Ambassador Torchlight

embassador Torchlight Case Study Analysis Submitted to Mr. Pankaj Jain Asst. Prof. Submitted by Harpinder Singh PGDM-1 PCTE Introduction to subject Ambassador torchlights were the indorse largest in the commercialise of dry cell batteries and allied products. Having a good dispersion network, the company want to utilize this strength by pickings oer the distribution of some consumer items. They approached Central, company manufacturing firebrands and as hearty as having two own brands. Ambassador has the takeion to deposit into over distribution of Centrals brands or go for their own brand. securities industry Situation Analysis The make grocery store is comprises of harmless brace firebrands and Carbon stain blades. Stainless make blades be used mainly by the upper income groups and the Carbon steel blades are mainly used by the lower income groups. The blade commercialise is a highly competitive market. The market personnel ca sualty attracter is Sharp with a market piece of ground of 26.4% and at the gage is Hatari with a market share of 19.1%.They are priced at Re. 1.8 and 1.00 per blade respectively. This price is less, in comparison to the average pattern of shaves per blade they of fer than the other competitors. bordering in the list dayspring and wind up that have a market share of 11.8% and 9.1% respectively.

In case of price Morning is priced at Rs 10 per pack, so it loses step up on market share in the lower income groups. waken is priced at 1.4 per blade but it loses on greater market share. It became popular in the Introduction stage but the fruit stage was execrable as there was l ow purchase as faulty blades were launch ! in the pack. 12.8% of the market share is held by the other one C steel blades. Badshah has a market share of 7.3% and is the market leader in right steel blades. It caters to all the income levels. Problems Problems in the way of Ambassador Torchlight; ? whether to opt for their own private brand or to take over distributions of splash and awake? If they took up the...If you want to get a full essay, order it on our website: OrderEssay.net

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